22/06/2023
Situation
Vero Cafe is one of the most beloved coffee chains across Lithuania. With a constantly growing range of products, they were seeking to optimize their packaging. Our solution was to create a universal packaging design in a few different sizes with a sticker system that they could update and modify themselves in the future
Illustration
Inspired by the everyday working people from the coffee belt around the world, our goal was to portray a general idea of the kind, loving and hard-working coffee farmers without concentrating too much on any specific culture. The unusual teal and navy blue palette was chosen to create a unique look that would stand out on the shelves
Credits
Client: Vero Cafe Agency: étiquette Design strategy: Laura Ragaišytė Važgėlienė Art direction: Irmantas Savulionis Graphic design: Beatričė Baronaitė Lau Illustrations: Beatričė Baronaitė Lau Account management: Ramunė Baranauskaitė Manufacturing & printing: Immer Group, Printela Product Art Direction: Beatričė Baronaitė Lau Product photoshoot: Martyna Jovaišaitė Paukštė