22/06/2023
Situation
DIONE Ice Cream is a family-owned business who position themselves as high-quality premium ice cream with only the best ethically sourced ingredients. They came to us with a problem most frozen produce face- low visibility in supermarket freezers. Having a strong social presence and strong branding (which had little to do with their actual packaging) we decided to bridge the gap and create a cohesive brand look
The design process
Since DIONE has already been using their signature teal colour in marketing and advertising we thought to use it as our main colour. Having in mind the bad visibility conditions in the supermarket freezers, we decided to go the colour-blocking route and use as few design elements as possible to stand out amongst competitors. We worked with a fantastic Lithuanian 3D artist to create these top notch ice cream visuals that could be used in large scale ads across town. The jury voted our design worthy of Bronze at the 2022 NAPA packaging and advertising awards!
Credits
Client: DIONE Ice Cream CEO: Rita Pažemeckaitė-Digrienė Head of marketing: Laura Grumčiuvienė Client's chief designer: Diana Maikštėnienė Agency: étiquette Design strategy: Kotryna Calova Art direction: Irmantas Savulionis Design: Beatričė Baronaitė Lau Prepress designer: Daniel Samulevič Account management: Anton Slepov 3D Artist: Povilas Gavorka Product photoshoot: Jovilė Sibilė Ališauskaitė / jovilesibile.com Printing manufacturing: Aurika